Practical Airbnb Styling Tips That Won’t Break the Bank
Scour the internet and you’ll find heaps of advice on everything from the best Airbnb furniture, Airbnb interior design right through to finding the best mattress for Airbnb properties. Yes really. So much advice, so much to consider… but where do you start?
In this post, Easy Home Rentals discusses some crucial things you need to consider before you spend one precious dollar of your hard-earned cash.
Who are my ideal Airbnb guests?
Your property’s interior design and style should cater for and appeal to, your target market. This means you need to be realistic about your property. Things like the size of your property, where it’s situated, your area’s amenities and so on, all contribute to the type of guests who will be interested in booking your place.
While it’s tempting to try to appeal to everybody, you risk appealing to nobody. Acknowledge, accept and address your property’s limitations (as well as its potential), and you’ll enjoy more bookings… and more referrals too.
What are they looking for?
Once you’ve identified your target Airbnb demographic, you’re better able to cater for their specific needs. For example, if your target guests are
- Families – consider attractive, practical, wipe clean finishes; flexible furnishings (like sofa beds) and avoid pale colours in key areas.
- Business professionals – add a comfortable workspace, desk chair, fast Wi-Fi and a printer. Provide a steam iron to freshen up business suits and high-quality suit hangers in the wardrobe.
- International visitors – provide a tasteful and subtle experience of local life, be it artwork, furnishings, guide books, insider tips, locally-crafted welcome treats and more.
Remember, while overall styling photographs well and secures initial bookings, it’s small details that make guests return; and importantly, tell their friends and spread the word.
How much should I spend on decorating my Airbnb property?
From our experience, hosts often fall into two categories: those who lose sight of costs and spend too much, and those who want to spend as little as possible. Neither approach is ideal.
Here’s the challenge:
- Spend too much – and you may be overinvesting in your property. After all, your goal is to make the best return you can on your Airbnb property.
- Spend too little– and you risk lowering your rental return and limiting your rental opportunities.
That’s why somewhere in the middle is your best option. Consider a reasonable investment in furnishing and styling your property so that you maximise booking opportunities, while minimising risk. Airbnb property managers (like us) are happy to share insights and offer advice about what matters most to your guests, so reach out and ask.
Do I need to hire a professional property photographer?
If your budget is especially tight then no, you don’t necessarily need a professional photographer but… you do need to have a creative eye and good quality images. These days, smartphones can take amazing photos but, you still need an artistic eye behind the lens.
Great photography is in our opinion, a must. If you can afford it, see quality photography as an investment that will generate guest enquiries and lead to bookings. It’s a one-off cost that will keep selling your property online, 24/7.
5 simple things to consider
- Be honest when presenting your Airbnb property.
For example, photos should be a true representation of what guests see when they step through the door. If those beautiful Canna Lilies won’t be on the dining table, don’t show them in the photo.
- Keep to neutral colour schemes
Not only do neutrals have wide appeal, but they allow you to complete a low-cost style makeover in an instant. Choosing one neutral, underlying theme means you can transform the look with a quick change of soft furnishings and accessories.
- Remember the practicalities
Once guests are in your property, practicality take over. A good quality washing machine, iron, convenient power points, laundry detergent, condiments in the kitchen cupboard, some staples (eggs, milk, bread, cheese) in the fridge…these things make a big difference to your guests’ enjoyment. They provide a warm welcome so guests can relax and enjoy your space, hassle-free from the get-go. And when they do, great reviews will surely follow.
- Make wise choices that will save money in the long-term
Good looks only last so long. When choosing furnishings and finishes for your rental property, pay close attention to durability, flexibility and wipe-ability! Remember, your goal is to make a good rental return on your Airbnb investment property and one spill or rip can cost you dearly. These days it’s easy to find stylish furnishings in practical finishes that won’t bust your budget.
- Invest in a couple of eye-catching pieces
While it’s important to keep a close eye on your Airbnb styling costs, remember, you need a canny eye to get the balance just right. Go too cheap and you’ll need to refurnish quickly. Go too expensive and you won’t recoup your costs. Our advice? Get smart. Choose durable, cost-effective furnishings that look good – with one or two eye-catching pieces to make your place pop. Eye-catching pieces could be a vibrant rug, cushions, wall art or similar, something that draws your guests’ attention and communicates quality.
Feeling a little overwhelmed?
We hear you. It can sound a little overwhelming, but don’t stress. It needn’t be. The formula’s quite simple but for inexperienced Airbnb Hosts, it’s new territory. It’s easy to get carried away perfecting your property’s styling, but with some smart advice about where (and where not to) spend your money, it’s simple to get just right.
Make it easy on yourself
If it’s all sounding just a tad too hard or costly, feel free to call us on 0402 149 626 or contact us here
We offer practical, simple, budget-friendly advice to get your property ready-to-go and all booked up. No pressure, no pushing, just smart advice to get you started.